JCarrington Group offers a broad spectrum of marketing services to meet all of your marketing needs, building awareness in the communities you serve and bolstering your position as the leader in your field, including:
Strategic Marketing Planning
A most important part of the marketing process in the success of any business. We are creative architects that use a blueprint to know where your business is going and how we’ll get you there. We begin all of our projects by giving your business direction. You know where you are. But we know where you could be.
Advertising
Advertising is always an important marketing component. The Marketing Strategy and Plan provides a guide to the kinds of advertising that meets the needs of your business. Whether it’s print, radio, television, website, billboards, signage, or direct mail, JCarrington Group plans, produces, and places all media advertising.
Branding and Corporate Identity
The public and customers’ perception of your business, your image.
We can identify the key marketing elements to make your business stand out.
Graphic Design
JCarrington Group has its own in-house graphic design team – incredibly talented in designing all aspects of advertising that stays on target with the audience and the message. In all that we do for your business, the key is to maintain a cohesive look in all internal and external marketing materials. From brochures, to ads, to signage, to website design, we plan, write and design to make your business stand out.
Public Relations/PR
Unlike advertising, PR is free publicity provided by the media. We have spent years building solid relationships with the media in print and broadcast. We understand the kinds of articles, features and announcements the media are interested in. We look for PR opportunities that will benefit your business and provide the media a story of interest for their audiences.
Marketing Campaigns
Our firm is highly experienced in planning, creating and launching cohesive marketing campaigns that include the full marketing mix of advertising, public relations, special events, in-house promotion, direct mail and website promotions. Full-blown marketing campaigns are highly effective in branding, building awareness, generating customers and keeping your business as a front- runner in the industry.
Direct Mail
Direct Mail offers a targeted way to reach your current and potential customers. It drives customers to your business or your Web site, and it has advantages over other advertising mediums. It’s personal, flexible, tangible, measurable and cost effective because your targeted message gets in the hands of the people you want to reach.
Web Site Design
Getting your company known on the web is what we do. From creative web site development to recommending how your company can gain its share of web site awareness and clients seeking your services.